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Thank you for attending the IPI World Congress 2021 in Vienna, organized by the International Press Institute (IPI). IPI is a Vienna-based global network of editors, media executives and leading journalists. We are dedicated to furthering and safeguarding press freedom, protecting freedom of opinion and expression, promoting the free flow of news and information, and improving the practices of journalism.
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Thursday, September 16 • 14:00 - 15:15
Presentations: Product thinking – breaking through in the attention economy

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One of the big challenges for journalism today is getting it to break through in the attention economy. Some of the big journalism innovators are sharing what they have learnt, from designing home pages that grab the audience to creating journalism where our audiences already are - on social and messaging platforms like WhatsApp and YouTube.

Moderators
avatar for David Tvrdoň

David Tvrdoň

Subscription growth and retention specialist, Petit Press
David Tvrdon is a tech and media journalist and currently works as a subscription growth and retention specialist at the Slovak Petit Press publishing house which publishes SME, a major independent daily and news site in Slovakia. David writes a weekly newsletter on tech, media... Read More →

Speakers
avatar for Karl Oskar Teien

Karl Oskar Teien

Director of Product, Schibsted / Aftenposten
Karl Oskar Teien joined Schibsted in 2015, and has since held product roles in several Schibsted brands in Norway and Sweden. Since the beginning of 2020 he has been Director of Product for Schibsted’s leading subscription newspapers in Norway and Sweden, including Aftenposten... Read More →
avatar for Nevşin Mengü

Nevşin Mengü

Reporter, producer and TV anchor, Diken, Duvar & Deutsche Welle Turkish
Nevşin Mengü has worked in media since 2004 as a reporter, producer and TV anchor. While working in the Middle East, she covered war in Gaza, Lebanon and Afghanistan, and she reported for TRT Türk while based in Iran from 2009 to 2010. She anchored the 6 p.m. news for CNN Türk... Read More →
avatar for Nigel Mugamu

Nigel Mugamu

Founder and Chief Storyteller, 263Chat
Nigel, an accountant in a former life is now a journalist by passion. Nigel, a self-confessed news junkie is passionate about travel, tech, current affairs, dialogue, wine and Manchester United.In September 2012, Nigel established 263Chat. 263Chat is a Zimbabwean online publication... Read More →
avatar for Simon Allison

Simon Allison

Editor-in-Chief, The Continent
Simon Allison is the founding editor-in-chief of The Continent, Africa's most widely-read newspaper. The Continent, founded just last year, is an award-winning pan-African weekly designed to be read and shared on WhatsApp.Allison is an experienced foreign correspondent and was previously... Read More →



Thursday September 16, 2021 14:00 - 15:15 CEST
Press Club Concordia Bankgasse 8, 1010 Vienna