Name: Presentations: Product thinking – breaking through in the attention economy
Start: 2021-09-16T14:00:00+0200
End: 2021-09-16T15:15:00+0200

Thank you for attending the IPI World Congress 2021 in Vienna, organized by the International Press Institute (IPI). IPI is a Vienna-based global network of editors, media executives and leading journalists. We are dedicated to furthering and safeguarding press freedom, protecting freedom of opinion and expression, promoting the free flow of news and information, and improving the practices of journalism.

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Presentations: Product thinking – breaking through in the attention economy

One of the big challenges for journalism today is getting it to break through in the attention economy. Some of the big journalism innovators are sharing what they have learnt, from designing home pages that grab the audience to creating journalism where our audiences already are - on social and messaging platforms like WhatsApp and YouTube.

Moderators

David Tvrdon

Subscription Growth and Retention Specialist, Petit Press, Slovakia

David Tvrdon is a tech and media journalist and currently works as a subscription growth and retention specialist at the Slovak Petit Press publishing house which publishes SME, a major independent daily and news site in Slovakia. David writes a weekly newsletter on tech, media... Read More →

Speakers

Karl Oskar Teien

Director of Product, Schibsted / Aftenposten

Karl Oskar Teien joined Schibsted in 2015, and has since held product roles in several Schibsted brands in Norway and Sweden. Since the beginning of 2020 he has been Director of Product for Schibsted’s leading subscription newspapers in Norway and Sweden, including Aftenposten... Read More →

Nevşin Mengü

Reporter, producer and TV anchor, Diken, Duvar & Deutsche Welle Turkish

Nevşin Mengü has worked in media since 2004 as a reporter, producer and TV anchor. While working in the Middle East, she covered war in Gaza, Lebanon and Afghanistan, and she reported for TRT Türk while based in Iran from 2009 to 2010. She anchored the 6 p.m. news for CNN Türk... Read More →

Nigel Mugamu

Chief Storyteller, 263Chat

Nigel, an accountant in a former life is now a journalist by passion. Nigel, a self-confessed news junkie is passionate about travel, tech, current affairs, dialogue, wine and Manchester United.In September 2012, Nigel established 263Chat. 263Chat is a Zimbabwean online publication... Read More →

Simon Allison

Editor-in-Chief, The Continent

Simon Allison is the founding editor-in-chief of The Continent, Africa's most widely-read newspaper. The Continent, founded just last year, is an award-winning pan-African weekly designed to be read and shared on WhatsApp.Allison is an experienced foreign correspondent and was previously... Read More →

Sept16 Nigel Mugamu 263Chat IPIWoCo2021 pdf

Sept16 Simon Allison The Continent IPIWoCo2021 pdf

Sept16 Nevsin Mengu YouTube IPIWoCo2021 pdf

Sept16 Karl Oskar Aftenposten IPIWoCo2021 pdf

Sep16 The Continent African Journalism pdf

Thursday September 16, 2021 14:00 - 15:15 CEST
Press Club Concordia Bankgasse 8, 1010 Vienna

Hybrid (in person + online)