IPIWoCo 2021 has ended
Thank you for attending the IPI World Congress 2021 in Vienna, organized by the International Press Institute (IPI). IPI is a Vienna-based global network of editors, media executives and leading journalists. We are dedicated to furthering and safeguarding press freedom, protecting freedom of opinion and expression, promoting the free flow of news and information, and improving the practices of journalism.
avatar for David Tvrdoň

David Tvrdoň

Petit Press
Subscription growth and retention specialist
Bratislava, Slovakia
David Tvrdon is a tech and media journalist and currently works as a subscription growth and retention specialist at the Slovak Petit Press publishing house which publishes SME, a major independent daily and news site in Slovakia. David writes a weekly newsletter on tech, media, audio, journalism, and has a weekly column at The Fix.

At the moment he is trying to find ways to get subscribers more engaged and is working on retention strategies such as building up a comprehensive newsletter offering and onboarding experience for new subscribers. Before that David helped to launch podcasts at SME and kick-start the podcasting scene in the country. He has won the innovation in journalism award in Slovakia. David also has a background in digital marketing and communication. He has worked in media and marketing for ten years.
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