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Gerold is heading the digital transition of Austrian-based publishing company Russmedia since 2011. With an emphasis on local news and a mobile service strategy he has led the regional news portal VOL.AT (Vorarlberg Online) into the Top 5 Austrian news websites, while Vorarlberg is Austria’s second smallest province.
Gerold is editor-in-chief of VN, the largest newspaper of Austria’s westernmost province Vorarlberg. From 1996 to 2003, Gerold worked in Munich, Germany as tech journalist, tv producer and editor in chief for the business-radio of F.A.Z., SAT.1 Bavaria/tv.münchen and crossmedia production company AME.
He has successfully completed the Stanford Executive Program (SEP) at Stanford Business School in Palo Alto, CA and the Media Executive Leadership Program at Northwestern University/Kellogg Business School, Evanston, IL.
Gerold is volunteering as European President of the International News Media Association (INMA).